In step 1, you researched similar companies to the one you are branding for.
- What company did you research? Apple, tv/computer props, godopranks
- What colors/typography/style decisions did they make? Apple uses simple colors, style, and typography. GodoPranks and their products use fun typography, fun colors, and their style looks like the the 1950s.
- How would you describe their brand personality? Old and with children, nothing simple. Apple has simple colors and design.
- Include an image of the company logo.
4. What are the core values and purpose of your brand? (A brand is a promise - a
foundation. It is the key behaviors and virtues that need to be consistently expressed. It
is the essence or theme of the company.)
This brand promises that the pranks strengthen friendship. This brand will allow you to shortcut through life through trickery.
5. What are the brand drivers? (detailed and descriptive aspects of the brand - attributes, functional benefits, emotional benefits, self expressive benefits, or what the customer is saying about themselves when they consume the brand. Make a list of sentences or phrases about the brand that reflect the brand’s core purpose).
The products of this brand will be more valuable than the actual price. This product is just what I need. This brand is the real thing.
6. What type of images did you select for your brand story? How does it reflect the values of
the brand?
- Attach a link to your pinterest board
These images give me the idea that I want the brand to be colorful but yet serious.
7. Of the logos you made, which do you think reflects the values of your brand the most?
Why?
- Add 5+ versions of the logo you developed
- Add the 3 textures you created in illustrator for your packaging
- Include 3 or more photos of your box from different angles completely assembled
